Have you ever considered how beneficial architectural rendering is for real estate? Here are some reasons to consider trying this service.
Are you using architectural rendering to boost your real estate sales yet? If not, you’re missing out on a valuable opportunity.

Architectural renderings are nothing new. For centuries, architects have used visualization methods to show people the projects they have in mind. Once, those renderings were limited to two-dimensional forms like paintings and sketches. But today, there’s a whole new world of ultra-realistic 3D architectural rendering as your fingertips.

Are you ready to bring your real estate marketing strategies into the modern world of 3D rendering? If you’re not yet convinced, this guide is for you. We’ve put together our favorite reasons to start using architectural rendering right here – keep reading to learn more.

What is Architectural Rendering?

Architectural rendering is basically just a representation of a three-dimensional building in a two-dimensional form. However, the key is to make the two dimensions look convincingly more like three.

For many years, architects used drawing and painting techniques to make their renderings look three-dimensional. Today, computers make renderings even more convincing than ever.

Many architects can incorporate an impressive number of details into these renderings. The more information the client can give, the more accurate the image can be. Modern technology makes it easy to add specifics like texture, color, and material.

How Does Architecture Rendering Work?

Today, software is used to make architectural renderings. First, the basic outline of the structure is created using simple geometric shapes in a software program. The initial model made using these steps won’t look very realistic. But once the appearance of lighting, texture, and more have been added, the image transforms into a building that looks like you could walk right into it.

Once the image has been created, the architect might use more tools, such as Photoshop, to add the finishing touches. For many, the rendering itself is almost a work of art. The more appealing it is, the happier the client is likely to be.

Ready to use 3D rendering to impress your own clients? Let’s take a detailed look at just how much of a difference this technology can make.

What Can 3D Architect Rendering Do For You?

Using architectural rendering benefits both you and your clients, making the entire real estate sales process easier from start to finish. Here are just a few of the ways it will change the way you do business.

1. Save You Money

Many tools that architects use cost a lot of money. However, 3D rendering is both effective and inexpensive.

Other forms of building prototyping, such as physical 3D models, actually cost a lot. You might be surprised to learn that even blueprints can be incredibly costly. And to make changes once the blueprints are finished drives the price up even more.

With 3D renderings, changes are easy and inexpensive to make. Instead of the painstaking process of creating a blueprint or a model, the designer can update the rendering with just the click of a button. When you save money on this aspect of business, you can funnel it into other areas instead, such as social media marketing.

2. Reduce Problems

Even if your client doesn’t request any changes once they see the rendering, there might still be problems that you or the architect notice in the design. If you don’t catch them early on, they can seriously slow things down.

For example, the architect might spot a safety issue in the rendering that will affect the building’s stability. Or they might see something that’s simply aesthetic or practical that needs to be changed before the design is truly marketable.

If construction has yet to begin, making these changes will be simple. But without a 3D rendering, it’s likely that no one would see them until it’s too late. Once things start to get built, changing them can be expensive, if not impossible.

3. Improve Marketing

3D renderings can also become a valuable part of your marketing strategy.

Blueprints have their own beauty. But when they’re reproduced in a social media post or an online ad, they don’t pack the same punch as a rendering. 3D renderings can look almost like photographs, catching the eye with their realism and beauty.

Whether it’s website content, a presentation for potential clients, or general marketing, having an arsenal of 3D renderings makes it much easier to impress anyone who sees.

4. Boost Communication

It’s very hard to express what you have in mind without being able to show it. Many clients don’t know how to read a blueprint or other old-fashioned types of renderings. But when they see a 3D rendering, it’s immediately understood, like looking at a photo.

The language of architects might be hard for laypeople to understand. But with a 3D rendering, it gets quickly translated into something for everyone.

Architects can also work with the rendering methods they like best, such as pen and paper drawings and blueprints, then turn them into a 3D rendering later. These renderings function like translation tools between them and your clients.

5. Share Easily

Since 3D renderings are done on a computer, they’re very easy to share with potential clients and other members of your team.

To show someone a blueprint or model, they need to be in the same room as you. Waiting for everyone to have the time for an in-person meeting can slow things down, holding up your profits. But a 3D rendering can be sent in an email, so you can share it with anyone and get their feedback in mere seconds.

Ready to Give 3D Rendering a Try?

If you’ve been struggling to share blueprints, sketches, or written ideas with your clients, it’s time to bring architectural rendering into the mix. These images are simple, shareable, and beautiful. From marketing to communications, they’ll boost your business in multiple ways.

Need a source of professional, high-quality 3D renderings? Learn more about our services here.